Verified Business listings establish trust with your audience
Having a verified local business listing in a consumer's market lets them know that this is a valid business and someone is making sure the information is accurate. More than likely, your business is already on the internet, although the information may not be always correct.
Claiming your listing allows you to make sure that the most important information such as (name, business address, and business phone number) is correct giving you the opportunity to get more clients and increase your revenue.
This also leads to a good experience with a potential client. If they call a number and it is disconnected or not correct, they may go to a competitor who has their correct information listed. From there, you can optimize your listing with photos, logos, hours, categories, and other options. This rounds out you're listing and looks more trustworthy.
Verified listings complement SEO
When your business has verified listing sites like (Google, Yahoo, Bing, etc.) have your website link already and these search bots use a comparison of the information they already have indexed, making it available in more places on the internet. This will help direct relevant traffic to your website. You can also use unique tracking URLs on each business listing to monitor where your traffic is coming from. Google's My Business also provides downloadable analytics for your business listing, including information such as:
- Direct and discovery searches
- Search views
- Map views
- Website actions
- Directions actions
- Phone call actions
- GEO Location Tags
- Page Traffic
- And more...
Verified listings allow you to respond to reviews
While you can't control what reviews people will leave on your business listing, you can control how you respond to them. By owning your verified listings, you have the option to respond to any review left on your listing. This is useful to show potential consumers that your business is responsive, whether the review is positive or negative.
Around 88 percent of consumers trust online reviews as much as a word-of-mouth recommendation, therefore, positive online reviews are a necessity to attract more customers. With your verified business listing, you can be notified anytime a review is left on your listing. This allows you to be prompt in your response, and establishes your business as responsive and caring about your customers.
While verifying your business listings may seem insignificant or bothersome, there are many benefits to having claimed and verified your business listing. Establishing trust with your audience, complementing your SEO strategy, and being able to respond to reviews are components that are very beneficial to your online brand. Verifying your business listing only takes a few minutes, and will have a big impact on your overall web presence in the long run.
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